The path to growth is hiding in plain sight.

Turn hidden opportunities into game-changing results

Your Competitors Aren’t Your Biggest Problems. Your Blindspots Are.

Every business has untapped potential—ways to attract more customers, deepen loyalty, and increase lifetime value. At Silverwing Advisors, we don’t just find these hidden gaps; we help you close them with strategies that deliver lasting impact.

Whether optimizing your marketing funnels, transforming browsers into buyers, or creating experiences that keep customers coming back, we dig deep to uncover what others miss. Then, we craft actionable strategies to amplify what's working, fix what's not, and drive meaningful, sustainable growth.

Ready to see what you’ve been missing?

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Our Approach to Unlocking Hidden Potential

Great businesses don't become extraordinary by accident. Unlocking growth and success requires vision, strategic expertise, and a disciplined approach to execution. At Silverwing Advisors, we've developed a proven three-step approach that helps B2C companies see what others miss and turn insights into measurable growth.

Analyze

To create breakthrough growth, we first need to see the complete picture. We dig deep to uncover what's working, what's not, and where the real opportunities lie.

Optimize

With insights in hand, we fine-tune your existing systems and processes - making your business work smarter and setting the stage for what's next.

Monetize.

Then it's time to add fuel to the fire. We focus on scaling your business with strategies that drive sustainable growth in both new and existing customers.

Proven results

Silverwing Advisors has helped companies from startups to Fortune 500s achieve dramatic improvements in growth and profitability.

Successes include:

Building a multi-million dollar Amazon business
Enabling a successful private equity exit for a cash-strapped fintech company
Leading digital transformation for a $5B global consumer electronics brand
Reducing customer acquisition costs by 92% for an e-commerce fashion brand
Boosting foot traffic 32% for regional restaurants

What Sets Us Apart

Strategic Balance
We're relentless about finding quick wins while building breakthrough growth. This balanced approach delivers both rapid results and long-term value creation.

Diverse Expertise
We bring a 360-degree perspective honed through experience across diverse industries and companies of all sizes. This unique blend of expertise allows us to identify and unlock opportunities that others often overlook.

Modern Solutions
We stay on top of the latest technologies while maximizing what you already have, avoiding distractions from flashy, but unnecessary tools.

Personalized Leadership, Expert Support
We provide focused, personal attention while bringing in specialist expertise exactly when needed. You get the right experts at the right time, without the overhead of a large consulting firm.

Flexible Engagement Options
We offer project-based or fractional support, providing cost-effective solutions with the flexibility to scale as your business grows.

About Silverwing

Silverwing Advisors was founded by Alanna Arenstein, a Harvard MBA with a keen analytical eye and a talent for spotting untapped growth opportunities. Alanna witnessed a troubling trend - even the mightiest companies were leaving significant money, opportunity, and potential on the table. These businesses often had the building blocks for exceptional performance already in place - they just needed the help to uncover and capitalize on the opportunities hiding in plain sight.

With that challenge in mind, Alanna created Silverwing.

Today, Alanna works directly with B2C companies to find and unlock hidden opportunities. By blending deep customer insights with analytical rigor, she creates practical, data-driven solutions that drive exceptional results.

Alanna's unique background spans entrepreneurship, executive leadership, and strategic consulting. She built a multi-million dollar e-commerce business, led multiple digital transformations, and collaborated with both startups and global enterprises. This comprehensive experience across marketing, customer experience, and growth strategy uniquely positions her to help businesses transform and win.

Whether you're looking to accelerate growth, increase customer loyalty, or prepare for a successful exit, Silverwing can guide you every step of the way.

Hear From Our Success Stories

Alanna's Expertise Fueled Our Breakthrough Growth

Alanna brought a very unique combination of skills which were invaluable to our success and ultimate sale to a private equity firm. She is highly analytical, but can also take the results of her analysis and create an implementation plan, operationally execute on that plan, and then finish it by analyzing the results to recalibrate and optimize results. As a true “utility player”, her responsibilities went way beyond marketing, and extended into finance and company operations as well when necessary. I can’t overstate how important she was to our growth trajectory and successful exit.
-Adam Frisch, CEO, Spire Networks
Alanna Was an Indispensable Partner

Alanna's expertise in customer acquisition and experience optimization drove remarkable results for our business. Under her guidance, we saw substantial increases in foot traffic and repeat visitors. She has a true knack for unlocking growth through smart, disciplined marketing.

-Kylie Sachs, Milk Bar
Silverwing Zeroed in on the Critical Growth Levers

When our team was overwhelmed by a multitude of projects, Alanna helped us quickly pinpoint the key strategic priorities, define targeted tactics, and align on clear goals. Beyond that, her data-driven approach enabled substantial reductions in our operational costs and significant improvements to marketing ROI. Alanna's crucial contribution aligned our entire team and positioned the business for long-term, sustainable success.
-Michelle Frank, GM of Global E-commerce & DTC, Logitech